Crypto Has a Reputation Problem

by Matthew Russell - Posted 14 hours ago



Welcome, my CryptoComics Compatriots. Time to talk about the elephant in the room. Crypto has a reputation problem. I know this is going to sound strange coming from a company named CryptoComics. Irony…WE KNOW! We feel it every time someone hears the word and assumes hype, greed, or a quick cash grab. 


That part is frustrating. Also fair. A lot of loud nonsense trained people to flinch. We are not here to pretend that did not happen. Before we start getting into the weeds of it all, I just want to point out that YES, I used AI to generate these image for this post. Lately, I have been since we are not trying to make any money off of the blog post. This week, it gave me a more comic book style than normal. Just want to know if in your opinion, do you like these images?

What We Are Not

First, some clarity. Or, as the team thinks of it, the part where we say the quiet stuff out loud and admit our name makes people side-eye us. I have 3 kids, so I know a side-eye when I see one.




We are NOT here to flip JPEGs. We are NOT selling get rich quick stories. We are NOT framing comics as simply investments. We are NOT chasing hype cycles. If that is what you want, this marketplace will feel boring…on purpose.

What We Are Building

We are building a creator first marketplace for digital comics. That means: Creators get paid on resales (not just the initial sale). Collectors can own what they buy. Ownership has clear history. Rules are posted and do not shift quietly.


The focus stays on the work itself. The comics. The creators making them. The stories you’re actually here for. The tech is designed to stay out of the way and do its job. It supports the experience. It isn’t the point of the experience. Comics should be the experience.


From behind the scenes, I get to see the tech and all of its working parts. And honestly, it's extremely amazing. We just do not make that the headline. We could easily do a weekly post just "geeking out" over the tech and showing how talented Dave and Joe really are. I’ll stop myself there. I just have moments where I can’t help but let my inner-nerd out a little over what they’re building.


Back to the reason you're here…elephant…room. Yep, back on track now.

Why Use Crypto At All

We did not pick crypto because it's “trendy”. We picked it because it solves specific problems.


Such as: Creators can earn on resales instead of getting cut out after the first sale. Collectors can actually own their digital comics instead of renting access. Ownership has a visible history, so provenance is clear. Payouts and transfers are transparent, not buried behind vague platform rules. Creators keep more control over their work without a middle layer changing terms later.


Then, we keep the language plain, or else we try to. No jargon walls. No insider-only features. No mystery buttons.


For example, we don’t use the technical term NFT. Not because it is wrong, but because it is needlessly confusing for most people. As Joe pointed out, how many typical online customers even know what the word fungible means? If the language itself creates friction, that friction becomes a barrier to entry.


That is why we talk about digital collectables instead. It describes what people are actually doing. Collecting digital comics.


If you want a simple breakdown of the common jargon and what it really means in normal human language, we wrote a post that walks through it step by step: Making Sense of the Language Around Digital Collectibles.

Simpler on Purpose

During our update meetings, Dave, our lead programmer,  told us about his main goal and how he tries to approach the system as a whole. Simplify everything! Take the ambiguity out of the process. Remove unnecessary complications.


Now that felt rather strange to hear from a developer. Normally, they try to overcomplicate everything in order to show off. This is one of the main reasons I love Dave. Not only is he fast and amazing at his job, but he doesn’t seem to feel the need to show off. He lets his work speak for him and that is a rare quality.




Anyway, after that, we build toward clear actions and clear expectations for creators and collectors. A lot of platforms hide behind complexity. We are doing the opposite on purpose.

Slow Growth Beats Fast Hype

Essentially we are playing the long game. This is about building something that lasts. It is about making digital collecting feel human. It is about supporting creators in a real way.


Crypto comes with baggage. We carry it carefully. Comics come first. Always.